Monday, March 20, 2006

start a rumor monday: hallmark announces new line of cards

mahogany® to add new line of greeting cards

hallmark brand mahogany has decided to add more greeting cards to its ever-growing line focusing on african american consumers. drinking gourd®-- mahogany's antebellum inspired line of cards predominantly intended to express provactive and romantic love--is set to launch in mid-june, approximately the same time juneteenth celebrations are to commence throughout the country.

according to their website, "mahogany features more than 800 cards to help african americans honor their relationships in innovative, compelling and culturally-relevant ways. the brand offers cards for several holidays, as well as a full range of everyday occasions... hallmark has been creating cards that speak to african-american culture since the 1960s. in order to ensure ongoing cultural relevancy, the mahogany creative planning team conducts extensive research to stay abreast of current trends and events in the african-american community and to increase their understanding of african-american culture, traditions and heritage."

drinking gourd will undoubtedly continue this tradition.

drinking gourd takes its cues from the african american slave past (and, seemingly, r&b songs). unequ
ivocally speaking to "african american culture", drinking gourd seeks to express its consumers' romantic desires for their partner(s). though consumers won't be able to purchase drinking gourd cards until the spring, mahogany gave the media a sneak preview. mahogany's team of african american writers and artists is working on cards that include lines such as:

"i wanna swing low in your sweet chariot."

"let me lick your river jordan."

"loving you makes me feel free."

"a love like ours could never be auctioned."

"i am shackled to my desire for you."

"whenever we're together, it's as if we're in high cotton."

though mahogany has yet to determine whether or not to permanently add the line, african american and nigger loving consumers can rest assured that the cards will be available nation-wide through valentine's day 2007.

check back at fecundmellow for updates on this story.

language alone protects us from the scariness of things with no names. language alone is meditation. ~toni morrison


Anonymous Anonymous said...

h.s.m.-hot shitty mess.

20/3/06 21:20  
Blogger Jdid said...

so wrong it right lol

20/3/06 22:17  
Blogger Miss Jessi said...

this is so wrong on so many levels... but i love it so much because of that...

21/3/06 13:12  
Anonymous Anonymous said...

See u ain't right...but does that make me not right for laughin??

Janelle ya sista!

21/3/06 15:49  
Blogger nubian said...

i dont know whether to laugh or be insulted. but it makes me think :-)

22/3/06 19:06  
Anonymous Anonymous said...

you go too far.

24/3/06 22:08  
Anonymous Anonymous said...

Think my honkey guy would appreciate??????
Summer you rock dude!!!!!

24/3/06 22:12  
Blogger Spook said...

Man I luv de fact they be all ensuring ongoing cultural relevancy, cause the mahogany creative planning team be conducting extensive research to stay breast of current trends and events in the african-american community and be increase'n they understanding our african-american culture, traditions and heritage! Bam!
I'm gone get me one dem cards soon, cause my cousin Shalamar coming home from du join next week! I'm sure they got a card specially fo him and a Just Locked Up card fo my brotha who just went back in to da pen.

Harold's #167

27/3/06 12:49  
Anonymous Anonymous said...

Nice to know that a beyotch is still sick as ever. This is another classic. Definitely one for the book, yo.

30/3/06 22:45  
Anonymous Anonymous said...

It's good to hear from some amazing I'm inviting all of you to please come let the world know who you are and what moves you are making on
I'm might send you a greeting card hahahalol.- Love ya I mean it don't go changing

24/7/06 17:20  

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